"KASATKA" was developed as a premium vodka. The design is minimalist, both in the form of the bottle and in the colors. A simple cylindrical bottle and a limited range of colors (white, shades of gray, black) emphasize the crystalline purity of the product, and the elegance and style of a minimalist graphical approach.
The design was inspired by ancient Russian and European cross-stitch embroideries.
In Russian pronunciation, KASATKA is a barn swallow. Villagers believe that a swallow brings a spirit of joy and happiness into the home. In folk-poetic meaning, KASATKA is a gentle pet name for a woman. On the basis of these facts, a visualization was chosen with elements of embroidery cross to awaken the consumer's emotional associations between the consumption of this beverage with the feminine spirit and the warmness of handmade.