"Jar. Laboratory of Taste "- the handmade production company of natural homemade marmelade. The objectives of re-branding Logo and Packaging - to approve the product in the premium market segment, to emphasize the high quality and naturalness of the product. To solve these issues we used minimalist design approach: a limited number of colors (black, white and silver), elegant graphics in the form of stylized branches of plants, the graceful font for logo was created specifically to this case too.
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