client
Fast-food products from the Asian startup.
issue
Our task was to develop logo and packaging to deliver the brand's idea of exploring the diverse cuisine of the world and the world through that.
solution
We used hand-drawn watercolor illustrations of national dishes and their ingredients and famous landmarks of established countries to reflect the multicultural consist of product assortment.  
Playful color scheme and chaotic patterns emphasize the "consumer's easy learning" idea of the brand.