BRANDING / NAMING / PACKAGING
Russian producer of alcoholic beverages.
Our task was to develop brand for premium Russian vodka from scratch.
In Russian pronunciation, KASATKA is a barn swallow. Villagers believe that a swallow brings a spirit of joy and happiness into the home. In folk-poetic meaning, KASATKA is a gentle pet name for a woman. On the basis of these facts, a visualisation was chosen with elements of embroidery cross to awaken the consumer's emotional associations between the consumption of this beverage with the feminine spirit and the warmness of handmade.
The visual identity was inspired by ancient Russian and European cross-stitch embroideries.
The packaging design is minimalist, both in the form of the bottle and in the colors. A simple cylindrical bottle and a limited range of colors (white, shades of gray, black) emphasise the crystalline purity of the product, and the elegance and style of a minimalist graphical approach.