PERSONAL BRANDING / NAMING / EDITORIAL / WEB-DESIGN
Nadezhda Kulikova - Russian expat, blogger and documental photographer living in Netherlands.
We were tasked to develop a new brand name for the English-speaking audience and stand out from a competitor with the same name in her professional field.
We started with the naming process, which turned out to be fascinating. We wanted to develop the new name that reflected our client’s core values and felt very natural for her.
The visual identity is in perfect harmony with visual aesthetic of our client's professional works that enhances brand awareness and contributes to its strength. It contains both general and business logos (please, look at our previous project).