In commercial activities, a brand is necessary to distinguish your product from a single-type product environment. We deliberately do not use the term "competitors", based on our approach to branding, based on the uniqueness of each person, product and business.
A brand is an image of you, your business, your product in the mind of the consumer. It is a mental complex of emotions, associations, representations, value characteristics about you, your business, your product. This image carries a unique added value to the consumer. This image (brand) is created as a result of consumer communications with you, your product, your business.
Brand - an abstract name, the physical embodiment of the brand finds in the attributes of the brand, through which it communicates with the consumer - translates its values. Attributes of the brand - name, brand story, brand message, voice, complex of visual identity (logo, fonts, color schemes, patterns, textures, graphic elements), packaging and other points of contact of the brand with the audience.
Branding as a conception of market management.
Branding is the process of creating and operating a brand to identify and highlight your product in the same type of product, to create long-term customer relationships based on brand values.
Branding consists of a set of activities to develop a product, bringing it to the market and forming consumer loyalty to it.
The purpose of branding is the creation of an up-to-date product with clear communications and the potential for the formation of customer loyalty.